Giants of Enterprise

Description

Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.

Subjects

Other Editions

• Giants of EnterpriseElectronic resourceHarperCollins2007-01-01
• Giants of enterpriseHardcoverHarperBusiness2001-01-01
• Giants of EnterpriseCollins2001-11-01
• Giants of enterpriseKuang bang wen hua shi ye you xian gong si2003-01-01
• Giants of enterpriseHarperBusiness2003-01-01
• Giants of EnterpriseCollins2003-07-01