Ford Tractor Division: development of a PDA project evaluation tool
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Author
Publication
1972 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Subjects
Topics
Case studiesFord Motor CompanyBayesian statistical decision theoryFord Motor Company. Ford Tractor DivisionFord Motor Company. -- Ford Tractor DivisionBayesian statistical decision theory -- Case studies
Series Statement
- Technical report - Marketing Science Institute
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