Repositioning
marketing in an era of competition, change, and crisis
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Author
Contributions
- Rivkin, Steve, 1947- - Contributor
Publication
2010 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
54,250 words, Guess
Page Count
217 pages
Identifiers
- Internet Archiverepositioningmar00trou
- ISBN-100071635599
- ISBN-139780071635592
- Library of Congress Control Number2010280675
- OCLC Control Number318409128
and 2 more
- Better World Books9780071635592
- Open LibraryOL24495716M
Classifications
- DDC651.111
- DDC659.111
- LCCHF5827.2 .T76 2010
Description
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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