Publication

2012 - Business Plus, New York, New York (State)

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • DDC338.7/61004160973
  • LCCHD9696.2.U64 A6737 2012
  • LCCHD9696.2.U64A6737
and 1 more
  • LCCHD9696.2.U64 A6737 2013

Description

Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable public company -- with over $100 billion in revenue and more than fifty thousand employees -- remains as nimble as any start-up. By exposing what Apple's new CEO, Tim Cook, calls "our magic," Lashinsky shows how Apple's success confounds many of the general management concepts taught in today's leading business schools. Or as one leading business school professor put it, "Apple is like a bumblebee. It shouldn't fly, but it does." - Jacket.

Description

An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs.

Subjects

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