Marketing in the Digital Age
2 edition
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Author
Publication
2000-10-01 - Financial Times Management
Language
English
Word Count
54,000 words, Guess
Page Count
216 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL10287309M
- ISBN-139780273641957
- ISBN-100273641956
- OCLC Control Number45115839
- Internet Archivemarketingindigit0000ocon
and 2 more
- Library of Congress Control Number00050299
- Goodreads2334927
Classifications
- LCCHF5415.1265 .O25 2001
- LCCHF5415.1265.O25 2000
Description
This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.
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