How to write successful fundraising letters
sample letters, style tips, useful hints, real-world examples
1st ed.
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Word Count
76,000 words, Guess
Page Count
304 pages
Identifiers
- Internet Archivehowtowritesucces00warw_592
- Internet Archivehowtowritesucces00warw_734
- ISBN-10078795652X
- ISBN-139780787956523
- Goodreads151385
and 4 more
- Library of Congress Control Number00012115
- OCLC Control Number45243190
- Better World Books9780787956523
- Open LibraryOL15608381M
Classifications
- LCCHV41.2 .W378 2001
- LCCHV41.2.W378 2001
- DDC658.15/224
Description
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
First Sentence
These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions.
Subjects
Topics
Series Statement
- The Jossey-Bass nonprofit and public management series
Other Editions
- How to write successful fundraising letters: sample letters, style tips, useful hints, real-world examples
Show 4 more editions
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