The codes of advertising
fetishism and the political economy of meaning in the consumer society
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Word Count
56,250 words, Guess
Page Count
225 pages
Identifiers
- ISBN-100861875842
- ISBN-139780861875849
- LibraryThing443121
- Library of Congress Control Number89150354
- OCLC Control Number19920971
and 2 more
- Better World Books9780861875849
- Open LibraryOL2265667M
Classifications
- LCCHF5827 .J49x 1987b
- LCCHF5821
Description
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Subjects
Other Editions
- The codes of advertising: fetishism and the political economy of meaning in the consumer society
Show 6 more editions
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