International Marketing Strategy
Analysis, Development and Implementation
2nd edition
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Author
Publication
1999-04-22 - Intl Thomson Business Press
Language
English
Word Count
148,000 words, Guess
Page Count
592 pages
Physical Format
Paperback
Identifiers
- Internet Archiveinternationalmar0000dool_c1x2
- ISBN-101861524722
- ISBN-139781861524720
- Goodreads6558958
- Better World BooksKP-006-459
and 2 more
- Better World BooksKO-068-304
- Open LibraryOL8630263M
Classifications
- LCCHF1416 .P49 1999
Description
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Subjects
Other Editions
- International Marketing Strategy: Analysis, Development and Implementation
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