Author

Publication

2012 - Wiley, Hoboken, New Jersey

Language

English

Word Count

176,000 words, Guess

Page Count

704 pages

Identifiers

Classifications

  • DDC688.8
  • LCCTS195.4 .R683 2012

Description

"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--

Subjects

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