Building brandwidth
closing the sale online
1st ed
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Author
Contributions
- Miller, Scott, 1945- - Contributor
Publication
2000 - HarperBusiness, New York, New York (State)
Language
English
Word Count
59,750 words, Guess
Page Count
239 pages
Identifiers
- Open LibraryOL17021801M
- ISBN-100066620600
- OCLC Control Number44594070
- Library of Congress Control Number00058185
- Goodreads632655
and 1 more
- LibraryThing2030388
Classifications
- LCCHF5415.1265 .Z95 2000
- LCCHF5415.1265.Z95 2000
Description
"Sergio Zyman has teamed up with Scott Miller to present a take on e-marketing as it really is and how it's supposed to be." "Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing - building a brand online takes discipline and sweat, just as it does offline." "Building Brandwidth is the user's manual for anyone doing business on the Internet. This guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat."--Jacket.
Subjects
Topics
Other Editions
- Building brandwidth
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