Images That Work
Creating Successful Messages in Marketing and High Stakes Communication
Our rough guess is there are 64,000 words in this book.
At a pace averaging 250 words per minute, this book will take 4 hours and 16 minutes to read. With a half hour per day, this will take 9 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
64,000 words, Guess
Page Count
256 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8672977M
- ISBN-139781567201840
- ISBN-101567201849
- OCLC Control Number40675146
- OCLC Control Numberimagesthatworkcr0000olle
and 3 more
- Library of Congress Control Number99013622
- Goodreads1695698
- LibraryThing114101
Classifications
- LCCHF5415.123 .O55 1999
Description
"Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how specialists in advertising, marketing, and corporate communications can apply that theory. With examples and illustrations grasped easily by academics and practitioners alike, they give readers a solid grounding in semiotics, the study of how meanings are constructed and construed in signs."--BOOK JACKET.
First Sentence
Communicators in every medium from Hollywood to the classroom and from the mall to the grocery store aim to capture attention, to motivate action, and in some way to turn a profit for themselves and perhaps for others as well.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!