Packaging baseball
how marketing embellishes the cultural experience
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Author
Contributions
- Kiuchi, Yuya - Contributor
Publication
2012 - McFaraland & Co., Jefferson, N.C, North Carolina
Language
English
Word Count
51,500 words, Guess
Page Count
206 pages
Identifiers
- ISBN-139780786461325
- ISBN-100786461322
- Library of Congress Control Number2012020869
- OCLC Control Number795909445
- Better World Books9780786461325
and 1 more
- Open LibraryOL25355629M
Classifications
- DDC338.4/3796357640973
- LCCGV880 .B35 2012
- LCCGV880.B35 2012
Description
"This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. "--Provided by publisher.
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