Author

Publication

1992 - Blackwell, Oxford, OX, UK, England

Language

English

Word Count

189,750 words, Guess

Page Count

759 pages

Identifiers

  • Internet Archivemarketing0000merc_q5j3
  • ISBN-100631176292
  • ISBN-100631176314
  • ISBN-139780631176299
  • ISBN-139780631176312
and 6 more
  • Goodreads5126002
  • LibraryThing2354527
  • Library of Congress Control Number91017528
  • Better World Books9780631176312
  • Better World Books9780631176299
  • Open LibraryOL1539043M

Classifications

  • DDC658.8
  • LCCHF5415.13 .M395 1992
  • LCCHF5415.13.M395 1992

Subjects

Other Editions

  • MarketingBlackwell1992-01-01

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