Contributions

  • Backer, Thomas E. - Contributor
  • Rogers, Everett M. - Contributor

Publication

1993 - Sage Publications, Newbury Park, California

Language

English

Word Count

62,250 words, Guess

Page Count

249 pages

Identifiers

and 2 more
  • LibraryThing3366675
  • Goodreads1203039

Classifications

  • DDC613/.07
  • LCCRA440.5 .B33 1993

Subjects

Topics

Case studiesCommunication in medicineOrganizational effectivenessMass media in health educationOrganizational effectiveness -- Case studiesMass media in health education -- Case studiesMass media in health education -- United States -- Case studies

Places

Other Editions

  • Organizational aspects of health communication campaigns: what works?Sage Publications1993-01-01

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