Publication

2005-08-05 - Lawrence Erlbaum Associates, Mahwah, NJ

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Paperback

Identifiers

  • ISBN-10080585830X
  • ISBN-139780805858303
  • Goodreads2144715
  • Better World Books9780805858303
  • Open LibraryOL9333201M

Classifications

  • LCCHQ784.T4G858 2005

Description

Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a well-researched discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity. The book is extremely timely, as these issues are being hotly debated in most parts of the world. - Back cover.

Subjects

Other Editions

  • Advertising to Children on TV: Content, Impact and RegulationPaperbackLawrence Erlbaum Associates2005-08-05

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