Superior customer value and business performance
the strong evidence for a market-driven culture : commentary
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Author
Contributions
- Marketing Science Institute - Contributor
- Narver, John C. - Contributor
Publication
1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number27077733
- Open LibraryOL52781192M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 92-125
Other Editions
- Superior customer value and business performance: the strong evidence for a market-driven culture : commentary
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