Contributions

  • Marketing Science Institute - Contributor
  • Narver, John C. - Contributor

Publication

1992 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report (Marketing Science Institute) -- no. 92-125

Other Editions

  • Superior customer value and business performance: the strong evidence for a market-driven culture : commentaryMarketing Science Institute1992-01-01

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