Marketing
creating value for customers
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Author
Contributions
- Peter, J. Paul. - Contributor
Publication
1995 - Irwin, Burr Ridge, Ill, Illinois
Language
English
Word Count
175,750 words, Guess
Page Count
703 pages
Identifiers
- Open LibraryOL1084653M
- ISBN-100256125392
- OCLC Control Number30034808
- Internet Archivemarketingcreatin0000chur
- Library of Congress Control Number94008479
and 2 more
- LibraryThing3352210
- Goodreads4736539
Classifications
- DDC658.8
- LCCHF5415 .C5275 1995
Description
This text considers, among many others, issues of quality and customer value, diversity (in terms of both markets and marketeers), globalization, teamwork and employee empowerment, ethics, and current developments in marketing such as: relationship marketing, direct marketing including home television shopping, strategic alliances and strategic channel alliances, network organizations, virtual corporations, green marketing, marketing decision support systems, the agreements concluded under the Uruguay round of the GATT talks and the North American Free Trade Agreement, nonbusiness marketing, and marketing of services.
Subjects
Topics
Other Editions
- Marketing: creating value for customers
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