Author

Publication

2004 - Viking Penguin, New York, United Kingdom

Language

English

Word Count

99,000 words, Guess

Page Count

396 pages

Identifiers

and 2 more
  • LibraryThing16377
  • Goodreads352643

Classifications

  • DDC338.7665092
  • LCCNK4210.W4

Description

Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.

Subjects

Genres

  • Biography.

Other Editions

  • Wedgwood: the first tycoonViking Penguin2004-01-01

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