Tourism and hospitality marketing
a global perspective
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Word Count
116,750 words, Guess
Page Count
467 pages
Physical Format
Electronic resource
Identifiers
- Open LibraryOL25545102M
- ISBN-139781849204880
- ISBN-101849204888
- OCLC Control Number436086451
- OCLC Control Number170038301
Classifications
- DDC338.47910688
- LCCG155.A1 H825 2008eb
- LCCG155.A1
and 1 more
- LCCG155.A1 H825 2008
Description
. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. Tourism and Hospitality Marketing is accompanied by a website that offers.
Subjects
Links
Other Editions
- Tourism and hospitality marketing: a global perspective
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