Contributions

  • Withey, Frank. - Contributor
  • Ashford, Ruth. - Contributor
  • Chartered Institute of Marketing. - Contributor

Publication

2000 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

77,000 words, Guess

Page Count

308 pages

Identifiers

Subjects

Topics

Series Statement

  • CIM workbook

Other Editions

  • Marketing fundamentalsButterworth-Heinemann2000

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