Challenging the Big Brands
How New Brands Win Market Share with Innovative Design (Graphic Design)
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Word Count
44,000 words, Guess
Page Count
176 pages
Physical Format
Hardcover
Identifiers
- Internet Archivechallengingbigbr0000evan
- ISBN-101564969053
- ISBN-139781564969057
- LibraryThing7022978
- Library of Congress Control Number2002014942
and 1 more
- Open LibraryOL8662602M
Classifications
- LCCNC1003 .E83 2003
First Sentence
Nearly two decades after creating the overnight delivery industry, Federal Express founder and CEO Frederick W. Smith and management discovered the Memphis-based company in the unorthodox position of the hunted rather than the hunter.
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