Author

Contributions

  • Cannon, Joseph P. (Assistant professor of marketing) - Contributor
  • Marketing Science Institute - Contributor
  • Gundlach, Gregory T. (Gregory Thomas) - Contributor

Publication

1999 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 99-106

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