E-marketing strategies
the hows and whys of driving sales through e-commerce : sell any thing, any where, any way, any time, at any price
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Word Count
77,500 words, Guess
Page Count
310 pages
Identifiers
- Open LibraryOL6799103M
- ISBN-139780789724755
- ISBN-100789724758
- Goodreads2372534
- Library of Congress Control Number00106204
and 1 more
- Better World Books9780789724755
Classifications
- DDC658.8/4
- LCCHF5548.32 .F563 2001
- LCCHF5548.32.F563 2001
Description
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ‘Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.
Subjects
Other Editions
- E-marketing strategies: the hows and whys of driving sales through e-commerce : sell any thing, any where, any way, any time, at any price
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