TM
trademarks designed by Chermayeff & Geismar
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Contributions
- Geismar, Thomas H., 1932- - Contributor
- Geissbuhler, Steff, 1942- - Contributor
Publication
2000 - Princeton Architectural Press, New York, New York (State)
Language
English
Word Count
51,500 words, Guess
Page Count
206 pages
Identifiers
- ISBN-139781568982564
- ISBN-101568982569
- LibraryThing1215410
- Goodreads365472
- Library of Congress Control Number00041641
and 3 more
- OCLC Control Number44172930
- Better World Books9781568982564
- Open LibraryOL15486182M
Classifications
- LCCNC1003 .C547 2000
- LCCNC1003.C547 2000
Description
"From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.
Subjects
Other Editions
- TM
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