"Power potential" channel strategies in social marketing
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Author
Publication
1981 - College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign, Urbana, Illinois
Language
English
Word Count
6,000 words, Guess
Page Count
24 pages
Identifiers
- Internet Archivepowerpotentialch743andr
- OCLC Control Number7506600
- Open LibraryOL25105326M
Alternate Titles
- Social marketing.
Subjects
Series Statement
- Faculty working paper / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 743
- BEBR faculty working paper -- no. 743.
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