Contributions

  • Kurtz, David L., joint author. - Contributor
  • Boone, Louis E. - Contributor

Publication

1977 - Dryden Press, Hinsdale, Ill, Illinois

Language

English

Word Count

159,750 words, Guess

Page Count

639 pages

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415 .B532

Subjects

Other Editions

  • Foundations of marketingDryden Press1977-01-01

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