Publication

2004-09-01 - Peter Lang Publishing

Language

English

Word Count

80,500 words, Guess

Page Count

322 pages

Physical Format

Paperback

Identifiers

and 2 more
  • Library of Congress Control Number2004005492
  • Goodreads2294419

Classifications

  • LCCJF2112.A4 L54 2004

Description

"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.

Subjects

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