Lights, Camera, Campaign!
Media, Politics, and Political Advertising (Popular Politics and Governance in America)
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Word Count
80,500 words, Guess
Page Count
322 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL9394997M
- ISBN-139780820468310
- ISBN-100820468312
- OCLC Control Number54686271
- OCLC Control Numberlightscameracamp0000schu
and 2 more
- Library of Congress Control Number2004005492
- Goodreads2294419
Classifications
- LCCJF2112.A4 L54 2004
Description
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
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