Policy and Marketing Strategies for Digital Media
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Word Count
81,500 words, Guess
Page Count
326 pages
Identifiers
- Open LibraryOL28783063M
- ISBN-139780415747714
- OCLC Control Number877772241
- OCLC Control Number860944272
- Library of Congress Control Number2013047894
Classifications
- LCCHE7645.P63 2014
Description
"With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies."--Provided by publisher.
Subjects
Topics
Other Editions
- Policy and Marketing Strategies for Digital Media
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