Contributions

  • Shapiro, Stanley J., joint author. - Contributor

Publication

1979 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

25,500 words, Guess

Page Count

102 pages

Identifiers

  • ISBN-10087757118X
  • ISBN-139780877571186
  • Library of Congress Control Number78011534
  • OCLC Control Number4498120
  • Open LibraryOL4723945M

Classifications

  • DDC016.6588
  • LCCZ7164.M18 K47
  • LCCHF5415.13 K47

Subjects

Topics

CostsReferenceMarketingManagementBibliographyMarketing -- Costs -- BibliographyMarketing -- Management -- Bibliography

Genres

  • Bibliography

Series Statement

  • Bibliography series ;
  • #33
  • Bibliography series (American Marketing Association) ;
  • no. 33.

Other Editions

  • Marketing effectivenessAmerican Marketing Association1979

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