Marketing effectiveness
insights from accounting and finance : an annotated bibliography, 1960-1977
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Contributions
- Shapiro, Stanley J., joint author. - Contributor
Publication
1979 - American Marketing Association, Chicago, Illinois
Language
English
Word Count
25,500 words, Guess
Page Count
102 pages
Identifiers
- ISBN-10087757118X
- ISBN-139780877571186
- Library of Congress Control Number78011534
- OCLC Control Number4498120
- Open LibraryOL4723945M
Classifications
- DDC016.6588
- LCCZ7164.M18 K47
- LCCHF5415.13 K47
Subjects
Topics
Genres
- Bibliography
Series Statement
- Bibliography series ;
- #33
- Bibliography series (American Marketing Association) ;
- no. 33.
Other Editions
- Marketing effectiveness
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