Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Services Marketing

3 edition

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Author

Publication

2002-07-16 - McGraw-Hill/Irwin

Language

English

Word Count

172,000 words, Guess

Page Count

688 pages

Physical Format

Hardcover

Identifiers

Internet Archiveservicesmarketin0000zeit_f4f5
ISBN-139780072471427
ISBN-100072471425
Goodreads7299573
Library of Congress Control Number2002025544

and 2 more

Better World BooksP8-CJD-073
Open LibraryOL9546805M

Classifications

LCCHD9980.5 .Z45 2003

Subjects

Topics

Marketing Customer Service Customer services Service industries Marketing - General Management - General Business & Economics

Other Editions

Services MarketingHardcoverMcGraw-Hill/Irwin2002-07-16

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