Accountable marketing
linking marketing actions to financial performance
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Author
Contributions
- Gugel, Craig, author - Contributor
Publication
2016 - Routledge, New York (State)
Language
English
Word Count
68,500 words, Guess
Page Count
274 pages
Identifiers
- Open LibraryOL27212405M
- ISBN-139780765647061
- ISBN-100765647060
- OCLC Control Number931476763
- OCLC Control Number937719340
and 1 more
- Library of Congress Control Number2015047661
Classifications
- DDC658.8
- LCCHF5415.13 .S8744 2016
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