Winning in Asia, U.S. style
market and nonmarket strategies for success
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Author
Contributions
- Aggarwal, Vinod K. - Contributor
Publication
2003 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
69,750 words, Guess
Page Count
279 pages
Identifiers
- Open LibraryOL15543628M
- ISBN-100312239114
- OCLC Control Number50920770
- OCLC Control Number49681224
- OCLC Control Numberwinninginasiauss0000unse
and 2 more
- Library of Congress Control Number2002191245
- Goodreads1949328
Classifications
- LCCHF1416.5 .W56 2003
Alternate Titles
- Winning in Asia, US style
Description
"Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--BOOK JACKET.
Subjects
Topics
Places
Genres
- Case studies.
Other Editions
- Winning in Asia, U.S. style: market and nonmarket strategies for success
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