Contributions

  • Aggarwal, Vinod K. - Contributor

Publication

2003 - Palgrave Macmillan, New York, New York (State)

Language

English

Word Count

69,750 words, Guess

Page Count

279 pages

Identifiers

and 2 more
  • Library of Congress Control Number2002191245
  • Goodreads1949328

Classifications

  • LCCHF1416.5 .W56 2003

Alternate Titles

  • Winning in Asia, US style

Description

"Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--BOOK JACKET.

Subjects

Genres

  • Case studies.

Other Editions

  • Winning in Asia, U.S. style: market and nonmarket strategies for successPalgrave Macmillan2003-01-01

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