Advertising to Children
new directions, new media
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Publication
2014 - Palgrave Macmillan, Houndmills, Basingstoke, Hampshire, England
Language
English
Word Count
63,500 words, Guess
Page Count
254 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveisbn_9780230252028
- ISBN-100230252028
- ISBN-139780230252028
- Library of Congress Control Number2014019517
- OCLC Control Number871331238
and 2 more
- Better World Books9780230252028
- Open LibraryOL26441899M
Classifications
- LCCBF712-724.92HM721-72
- LCCHF5415.32 .A38 2014
Description
This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements. - Publisher.
Subjects
Other Editions
- Advertising to Children: new directions, new media
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