Manage for Profit, Not for Market Share
A Guide to Greater Profits in Highly Contested Markets
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Publication
2006-04-30 - Harvard Business School Press
Language
English
Word Count
58,000 words, Guess
Page Count
232 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8854583M
- ISBN-139781591395263
- ISBN-101591395267
- OCLC Control Number63107950
- OCLC Control Numbermanageforprofitn0000simo
and 3 more
- Library of Congress Control Number2005037019
- Goodreads238375
- LibraryThing1534447
Classifications
- LCCHB601 .S56 2006
Description
"In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.
First Sentence
TO FIND the most potent symbol of distress in contemporary business management, you need not comb through Chapter 11 filings or the testimony at a high-profile fraud trial.
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