Publication

2017-05-04 - Springer Gabler

Language

English

Word Count

81,500 words, Guess

Page Count

326 pages

Physical Format

Paperback

Identifiers

Classifications

  • LCCHF5410-5417.5

Description

1 online resource (x, 313 pages)

Subjects

Topics

BusinessbrandingAffairesMarketingManagementProduct managementBrand name products

Other Editions

  • Identity-Based Brand Management: Fundamentals―Strategy―Implementation―ControllingPaperbackSpringer Gabler2017-05-04

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