Identity-Based Brand Management
Fundamentals―Strategy―Implementation―Controlling
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Publication
2017-05-04 - Springer Gabler
Language
English
Word Count
81,500 words, Guess
Page Count
326 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL28047988M
- ISBN-139783658135607
- ISBN-103658135603
- OCLC Control Number993432304
- Internet Archiveidentitybasedbra0000burm
Classifications
- LCCHF5410-5417.5
Description
1 online resource (x, 313 pages)
Subjects
Topics
Other Editions
- Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
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