Harvard business review
on management. --
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Contributions
- Harvard business review. - Contributor
Publication
1975 - Harper & Row, New York
Language
English
Word Count
187,750 words, Guess
Page Count
751 pages
Identifiers
- Open LibraryOL22090282M
- ISBN-100060117699
- OCLC Control Number1531700
- OCLC Control Numberharvardbusiness200newy
- Library of Congress Control Number75006339
and 2 more
- Goodreads3734131
- LibraryThing141679
Classifications
- LCCHD21 .H35 1975
Description
Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.
Subjects
Topics
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