Contributions

  • Harvard business review. - Contributor

Publication

1975 - Harper & Row, New York

Language

English

Word Count

187,750 words, Guess

Page Count

751 pages

Identifiers

and 2 more
  • Goodreads3734131
  • LibraryThing141679

Classifications

  • LCCHD21 .H35 1975

Description

Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.

Subjects

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