Publication

2014 - McFarland & Company, Inc., Publishers, North Carolina

Language

English

Word Count

57,250 words, Guess

Page Count

229 pages

Identifiers

and 2 more
  • Better World Books9780786468195
  • Open LibraryOL27163047M

Classifications

  • DDC659.19/6797309730904
  • LCCHF6161.T6 C73 2014
  • LCCHF6161.T6C73 2014

Description

"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--

Subjects

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