Tobacco goes to college
cigarette advertising in student media, 1920-1980
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Author
Publication
2014 - McFarland & Company, Inc., Publishers, North Carolina
Language
English
Word Count
57,250 words, Guess
Page Count
229 pages
Identifiers
- Internet Archivetobaccogoestocol0000craw
- ISBN-10078646819X
- ISBN-139780786468195
- Library of Congress Control Number2014004621
- OCLC Control Number862101976
and 2 more
- Better World Books9780786468195
- Open LibraryOL27163047M
Classifications
- DDC659.19/6797309730904
- LCCHF6161.T6 C73 2014
- LCCHF6161.T6C73 2014
Description
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
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