The use of pledges to build and sustain commitment in distribution channels
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Author
Contributions
- Marketing Science Institute - Contributor
- Weitz, Barton A. - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number24338635
- Open LibraryOL52693835M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 91-114
Other Editions
- The use of pledges to build and sustain commitment in distribution channels
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