Author

Contributions

  • Marketing Science Institute - Contributor
  • Weitz, Barton A. - Contributor

Publication

1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report (Marketing Science Institute) -- no. 91-114

Other Editions

  • The use of pledges to build and sustain commitment in distribution channelsMarketing Science Institute1991-01-01

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