Author

Publication

1999-05-06 - Simon & Schuster

Language

English

Word Count

64,000 words, Guess

Page Count

256 pages

Physical Format

Hardcover

Identifiers

and 6 more
  • LibraryThing23093
  • Goodreads685401
  • Library of Congress Control Number98050352
  • OCLC Control Number40460008
  • Better World Books9780684856360
  • Open LibraryOL7722308M

Classifications

  • LCCHF5415.55 .G63 1999
  • LCCHF5415.55.G63 1999
  • DDC658.8

Description

"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET.

First Sentence

IT'S NOT YOUR FAULT.

Subjects

Other Editions

  • Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersHardcoverSimon & Schuster1999-05-06

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