Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
1 edition
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Word Count
64,000 words, Guess
Page Count
256 pages
Physical Format
Hardcover
Identifiers
- Internet Archivepermissionmarket00godi
- Internet Archiveisbn_0684856360
- Internet Archivepermissionmarket0000godi
- ISBN-139780684856360
- ISBN-100684856360
and 6 more
- LibraryThing23093
- Goodreads685401
- Library of Congress Control Number98050352
- OCLC Control Number40460008
- Better World Books9780684856360
- Open LibraryOL7722308M
Classifications
- LCCHF5415.55 .G63 1999
- LCCHF5415.55.G63 1999
- DDC658.8
Description
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET.
First Sentence
IT'S NOT YOUR FAULT.
Subjects
Topics
Other Editions
- Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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