Brand Asset Management
Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
2 Sub edition
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Word Count
72,000 words, Guess
Page Count
288 pages
Physical Format
Paperback
Identifiers
- Internet Archivebrandassetmanage0000davi
- ISBN-100787963941
- ISBN-139780787963941
- Goodreads867644
- LibraryThing188644
and 3 more
- Library of Congress Control Number2002009865
- Better World Books9780787963941
- Open LibraryOL8148927M
Classifications
- LCCHD69.B7 D38 2002
- LCCHD69.B7D38 2002
First Sentence
Brands are among a company's most valuable assets, and smart companies today realize that capitalizing on their brands is important.
Subjects
Other Editions
- Brand Asset Management
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