Inside Saatchi & Saatchi
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Contributions
- BBC Worldwide Ltd - Contributor
Publication
2005 - Films for the Humanities & Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
10,000 words, Guess
Page Count
40 pages
Physical Format
Video Recording
Identifiers
- ISBN-101421319586
- ISBN-139781421319582
- OCLC Control Number61446456
- Open LibraryOL47076896M
Alternate Titles
- Inside Saatchi & Saatchi
- Inside Saatchi & Saatchi - selling Brazilian spirit
Description
Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."--Container.
Subjects
Series Statement
- BBC learning
- MKT 443 (NU course)
- MKT 631 (NU course)
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