Contributions

  • BBC Worldwide Ltd - Contributor

Publication

2005 - Films for the Humanities & Sciences, Princeton, NJ, New Jersey

Language

English

Word Count

10,000 words, Guess

Page Count

40 pages

Physical Format

Video Recording

Identifiers

Alternate Titles

  • Inside Saatchi & Saatchi
  • Inside Saatchi & Saatchi - selling Brazilian spirit

Description

Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."--Container.

Subjects

Series Statement

  • BBC learning
  • MKT 443 (NU course)
  • MKT 631 (NU course)

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