Warhol's Working Class
Pop Art and Egalitarianism
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Word Count
50,500 words, Guess
Page Count
202 pages
Physical Format
Hardcover
Identifiers
- ISBN-10022634777X
- ISBN-139780226347776
- Library of Congress Control Number2017015347
- OCLC Control Number973291635
- Better World Books9780226347776
and 1 more
- Open LibraryOL27418831M
Classifications
- LCCN6537.W28G78 2017
- LCCN6537.W28 G78 2017
Description
During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques, and technologies that have long been described as generically "American" or "middle class." Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work -home projectors, tape recorders, film and still cameras- were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects "Campbell's soup", "Brillo pads", "Coca-Cola" were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands.
Subjects
Other Editions
- Warhol's Working Class: Pop Art and Egalitarianism
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