Appraising the economic and social effects of advertising
a review of issues and evidence
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Author
Contributions
- Cunningham, Scott M. (Scott MacDuffee) - Contributor
- Miller, Avon - Contributor
Publication
1971 - Marketing Science Institute, Cambridge, Mass.], Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number759746
- Open LibraryOL52717313M
Classifications
- LCCHF5821 .P43 1971A
Subjects
Series Statement
- Marketing Science Institute. Staff report
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