Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
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Word Count
84,500 words, Guess
Page Count
338 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8780056M
- ISBN-139781580530361
- ISBN-101580530362
- OCLC Control Number41601284
- Internet Archivewinningtelcocust0000matt
and 3 more
- Library of Congress Control Number99036699
- Goodreads2019459
- LibraryThing918457
Classifications
- LCCHE7631 .M376 1999
- LCCHE7631 .M376 1999eb
Description
"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket.
First Sentence
It was a cold winter's day.
Subjects
Topics
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