Author

Publication

1999-10-01 - Artech House Publishers

Language

English

Word Count

84,500 words, Guess

Page Count

338 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number99036699
  • Goodreads2019459
  • LibraryThing918457

Classifications

  • LCCHE7631 .M376 1999
  • LCCHE7631 .M376 1999eb

Description

"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket.

First Sentence

It was a cold winter's day.

Subjects

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!