Publication

2013 - McFarland & Company

Language

English

Word Count

57,000 words, Guess

Page Count

228 pages

Identifiers

and 2 more
  • Better World Books9780786474318
  • Open LibraryOL28499164M

Classifications

  • LCCGV716.F69 2013
  • LCCGV716 .F69 2013

Description

" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--

Subjects

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