Sports Sponsorship
Principles and Practices
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Word Count
57,000 words, Guess
Page Count
228 pages
Identifiers
- Internet Archivesportssponsorshi0000fort
- ISBN-100786474319
- ISBN-139780786474318
- Library of Congress Control Number2013027512
- OCLC Control Number816564047
and 2 more
- Better World Books9780786474318
- Open LibraryOL28499164M
Classifications
- LCCGV716.F69 2013
- LCCGV716 .F69 2013
Description
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
Subjects
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