Measuring the effect of retail store promotions on brand and store substitution
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Author
Contributions
- Leone, Robert P. - Contributor
- Marketing Science Institute. Research Program - Contributor
Publication
1989 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
46,250 words, Guess
Page Count
185 pages
Identifiers
- Open LibraryOL44936576M
- OCLC Control Number19498214
Classifications
- DDC658.834
Subjects
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