The king of Madison Avenue
David Ogilvy and the making of modern advertising
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Author
Publication
2009 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
70,500 words, Guess
Page Count
282 pages
Identifiers
- Open LibraryOL22551495M
- ISBN-139781403978950
- ISBN-101403978956
- OCLC Control Number256763859
- Internet Archivekingofmadisonave00roma
and 3 more
- Library of Congress Control Number2008040118
- LibraryThing6373690
- Goodreads5686554
Classifications
- DDC659.092
- LCCHF5810.O34 A3 2009
- DDCB
Alternate Titles
- David Ogilvy and the making of modern advertising
Description
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Subjects
Topics
Places
People
Times
Genres
- Biography.
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