Author

Publication

2009 - Palgrave Macmillan, New York, New York (State)

Language

English

Word Count

70,500 words, Guess

Page Count

282 pages

Identifiers

and 3 more
  • Library of Congress Control Number2008040118
  • LibraryThing6373690
  • Goodreads5686554

Classifications

  • DDC659.092
  • LCCHF5810.O34 A3 2009
  • DDCB

Alternate Titles

  • David Ogilvy and the making of modern advertising

Description

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Subjects

Topics

HistoryBiographyAdvertisingAdvertising agenciesAdvertising executivesOgilvy, David, -- 1911-1999Business enterprises, great britain

Places

People

David Ogilvy (1911-1999)

Times

Genres

  • Biography.

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