Get Cartier!
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Author
Contributions
- BBC Education & Training - Contributor
- Films for the Humanities (Firm) - Contributor
Publication
2005 - Films for the Humanities & Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
7,500 words, Guess
Page Count
30 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number62460855
- Open LibraryOL47076130M
Alternate Titles
- Get Cartier
- Money programme (Television program)
Description
Award-winning business journalist Virginia Eastman gains access to very exclusive Cartier parties and PR events and observes Cartier's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Shows how Cartier has defended its turf against Tiffany, Bulguri, and Louis Vuitton.
Subjects
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