Cases in marketing mangaement
Rev. ed.
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Author
Contributions
- Kinnear, Thomas C. - Contributor
Publication
1981 - Business Publications, Plano, Tex, United States
Language
English
Word Count
183,000 words, Guess
Page Count
732 pages
Identifiers
- ISBN-100256024197
- ISBN-139780256024197
- Library of Congress Control Number81065113
- Open LibraryOL21215957M
Classifications
- DDC658.8
- LCCHF5415.13
- LCCHF5415.13 .B448 1981
Subjects
Topics
MarketingManagementCase studiesDecision makingMarketing managementMarketing management -- Case studiesMarketing -- Decision making -- Case studies
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