Product Placement in Hollywood Films
A History
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Word Count
62,500 words, Guess
Page Count
250 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL9549888M
- ISBN-139780786419043
- ISBN-100786419040
- OCLC Control Number54966383
- OCLC Control Numberproductplacement0000segr
and 2 more
- Library of Congress Control Number2004008626
- Goodreads503450
Classifications
- LCCHF6146.P78S44 2004
Description
"This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate American and Hollywood."--BOOK JACKET.
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